When professional soccer players collaborate with big brands like Nike and Adidas to create their own signature boots, a lot more goes into the design than just choosing a pleasant color and pattern. Players try to make their cleats personal to their lives, as well as their careers.
Distinct Play and Design
Lionel Messi recently released the Pibe de Barr10 boot with Adidas. The design of the cleat aims to incorporate his childhood in the streets of Rosario, Argentina and his swift, unexpected playing style. In order to honor these two elements, Adidas and Messi called on a Rosario artist, Ignacio Valentini, to design the boot's detailed graphics. With the help of friends, they took pictures all around Rosario for inspiration, and Valentini gathered these aspects of the city to create a distinct design:
“The neighbourhood was represented in the style of street art, reflected in every corner of the streets. The images were reworked with stencils, spray and roll in order to obtain a ‘street’ mood.”
Messi's playing style was represented by unexpected brush strokes, similar to his quick and fluid changes of direction on the pitch.
Perfect and Personal for Ronaldo
Ronaldo and Nike recently introduced the sparkling Superfly “Silverware” boot inspired by the silver trophies awarded to champions at season's end. While anyone can buy the CR7 Silverware Superfly, Ronaldo's personal boots have specific fit and design requirements. His Superfly is handcrafted in an exclusive boot factory in Montebelluna, Italy to ensure that the fit is as close to the natural shape of his foot as possible. It is also customized with a lower-cut collar and finished with a ‘Made in Italy’ red insole.